NBA card values are facing new pressure as TV ratings continue to drop. With viewership falling across major networks, collectors are asking whether lower exposure could cause card prices to dip. The real story is more complex and possibly more encouraging than it seems.
TV Ratings Are Down but NBA Card Values Are Still in Play
NBA games on ABC, ESPN, and TNT are averaging just 1.4 million viewers. That is a 19 percent drop from last season. A number like that could raise concern for collectors and investors tracking NBA card values.
Where the NBA Audience Went and Why It Still Matters
While cable ratings are falling, the NBA’s online presence is exploding. With over 83 billion views on social media this season, players are still getting massive visibility, just through different channels. And that visibility continues to drive NBA card values.
Why Grading Still Sets the Standard for NBA Card Collectors
Grading is still the foundation of the modern card market. Whether you’re flipping hot rookies or holding long-term, a PSA 10 is the gold standard for NBA card value. Raw cards are risky. Slabbing locks in your investment.
Shipping Matters More Than Ever for Grading NBA Cards
Bad shipping can instantly lower a card’s grade. Whether you’re chasing a quick flip or holding for years, the Grader’s Choice Shipping Kit protects your cards with precision-fit semi-rigids, penny sleeves, and foam-safe packaging.
Why This Matters for Collectors and Investors Alike
The value of NBA cards may be impacted by lower TV ratings, but the real market movers are digital visibility and smart grading. If you’re buying or submitting cards, now is the time to be proactive.
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